[1]耿松涛,张伸阳.乡村振兴背景下乡村旅游与文化产业协同发展研究[J].南京农业大学学报(社科版),2021,21(02):44-52.
　GENG Songtao,ZHANG Shenyang.On Rural Tourism and Cultural Industry Coordinated Development under the Background of Rural Revitalization[J].Journal of Nanjing Agricultural University(Social Science),2021,21(02):44-52.
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乡村振兴背景下乡村旅游与文化产业协同发展研究()
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南京农业大学学报（社科版）[ISSN:1006-6977/CN:61-1281/TN]

卷:
21
期数:
2021年02期
页码:
44-52
栏目:
农村社会发展
出版日期:
2021-02-20

文章信息/Info

Title:
On Rural Tourism and Cultural Industry Coordinated Development under the Background of Rural Revitalization
作者:
耿松涛1; 2;  张伸阳1
1. 海南大学 旅游学院, 海南 海口 570228;
2. 新疆财经大学 旅游学院, 新疆 乌鲁木齐 830012
Author(s):
GENG Songtao1; 2;  ZHANG Shenyang1
关键词:
文旅融合; 乡村振兴; 旅游扶贫; 文化产业
Keywords:
Culture and Tourism Integration; Rural Revitalization; Poverty Alleviation by Tourism; Cultural Industry
分类号:
F327
摘要:
党的十九大报告提出脱贫攻坚任务以及乡村振兴战略。在全面推进乡村振兴的背景下，如何发挥文化资源优势，发展特色产业，实现农业强、农村美、农民富的目标至关重要。当前乡村旅游发展需要审视文化要素，把主题形象、产业发展与产品供给有机统一起来，以打造差异化、特色化的乡村文化旅游发展模式为目标。文章以海南为案例，提出发展乡村旅游时将文化资源符号化与舞台化的主题形象塑造过程；通过对政府主导下的多主体合作模式的分析，指出文化产业发展在乡村旅游发展中的重要作用；讨论面向旅游需求转换背景下，如何使乡村旅游产品摆脱单一的农业景观凝视而走向复合的文化休闲度假产品供给。乡村旅游与文化产业协同发展要注重文化的符号化与舞台化、乡村的品牌化与形象化、产品业态的多样化与精致化等，同时要实现村民在旅游发展中获益和乡村旅游产业可持续发展。
Abstract:
The report of the 19th National Congress of the Communist Party of China put forward the task of poverty alleviation and the strategy of rural revitalization. At the critical moment of rural revitalization and tourism poverty alleviation, how to make use of the advantages of cultural resources, develop characteristic industries, and achieve the goal of strong agriculture, beautiful rural areas, and rich farmers are all crucial issues. In the current development of rural tourism, we need to re-examine cultural elements, organically unify the theme image, industrial development and product supply, and create a differentiated and characteristic rural cultural tourism development model as the goal. Taking Hainan as a case study, the article put forward the process of symbolizing and stag-presenting cultural resources in the development of rural tourism. Through the analysis of the multi-agent cooperation model led by the government, it points out the important role of cultural industry development in the development of rural tourism. And under the background of the transformation of tourism demand, the article discussed how to free rural tourism products from a single agricultural landscape gaze, and move towards a complex supply of cultural leisure holiday products. It is concluded that in the rural revitalization and the coordinated development of cultural industries, we should pay attention to the symbolization and stage-presentation of culture, the brand-creation and image-building of villages, the diversification and refinement of product formats, and many other aspects; at the same time, it is necessary to realize the benefits of villagers from tourism development and ensure the sustainable development of the tourism industry.

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备注/Memo

备注/Memo:
收稿日期:2020-07-29。
基金项目:海南省自然科学基金面上项目"资本与技术驱动下的海南旅游创新业态发展研究"（718MS035）；海南省基础与应用基础研究计划（自然科学领域）高层次人才项目"国际旅游消费中心建设背景下海南城市旅游效率时空演化格局、过程及驱动机制研究"（2019RC153）
作者简介:耿松涛,男,海南大学旅游学院教授,博士生导师,新疆财经大学天池特聘教授;张伸阳,男,海南大学旅游学院博士生。
更新日期/Last Update: 1900-01-01